About how to make your WordPress Website faster
This article is not presuming to shed any new light on content that is already widely written about and hopefully is common knowledge to most online businesses. However it is always good for one’s own SEO to keep topical, so in this light and to share with The First Step clients I would like to point you all in the direction of testing your website so that you you are informed about whether or not you need to take action.
This being said, you may not know what to do once you have tested the speed of your website but at least you will be armed with the knowledge that you need a faster website, MUCH faster.
There are a few free and excellent tools for testing your website speed.
Listed below a few popular resources.
Run your Website through a speed test tool
Just to see how fast or in most cases how slow it is…
Copy your domain’s url from the address bar of your browser and paste it into the field of the tool of your choice. It is wise to test your site on at least 3 different tools as they all offer different insights and test for different metrix.
To the complete layperson this may seem like another technical advancement that you just can’t deal with but the reality is that you must! Treat your online business like it were a shop and make it expedient for customers to visit, get the information they need, and bring you business.
Having a slow website is like having your shop assistant on a lunch break when your sale starts, leaving the ‘Closed for Lunch, back in 1 Hour’ sign up on the door.
This is equally as counter-productive as having a slow website. Your customers can’t open the pages they want to view in the short window of time they have made available in their busy lives, to get the information or purchase the item they have gone online to source.
If you have found your website to be underper-forming, whether or not you understand the metrix it will be enough for you to glean that there is a problem when you see red warnings and optimization tips and low page scores for you to get the help you need.
Google will rank your site higher for it’s speed than an equally SEO optimized site that is slow to load. So no-longer can you just focus on your content optimization. Now it’s vital to have a fast website.
For services in website speed optimization feel free to inquire at The First Step.