Free One Page Scrolling WordPress Website

Free WordPress Website

One Page Scrolling Layout

Full Terms and Conditions of the Offer

Offer this July 2019

Unique offer

Use these Winter Months to take The First Step

Launch your new or existing business with a brand new WordPress Website

The First Step is excited to offer a free one page scrolling WordPress Website. If you are just beginning on your journey or you already have a website, this is a fantastic and affordable offer to get you started.

What is included in the Free Offer

Our free offer is simple. The First Step will build you a FREE! fully functional high-end one page scrolling WordPress website. This means a fully feature-rich website with Full WordPress Security, ingration with Google Analytics and Webmaster Tools. Your site will be linked to all your social media platforms. Choose your own unique free layout from our top selection of Divi layouts.  Our free offer includes customizing your layout with your business logo, images and content. We will customize the layout with your colors and choose from a selection of Google fonts. Please note that a layout is NOT a template. The layouts are Divi layouts and you will be required to purchase the Divi Template. Please see below for all other costs involved.

What other costs are involved?

1. Sign up for a year of hosting with The First Step @ R120 per month. We use Hetzner as our preferred hosting company.

2. Purchase the worlds leading WordPress template through our Divi affiliate link. (The First Step receives an affiliate commission for every Divi Template purchased through our affiliate links on this page or elsewhere on our website. We are proud of our affilliation with Elegant Themes. If you wish to know more about this please feel free to read our article on our affiliation with Elegant Themes 🙂

What is not included in the offer

Additional Website features or functionality
Ecommerce Websites
Additional pages over and above the Home Page Scrolling Website
Email setup and trouble shooting
WordPress training
Anything not outlined in the offer
Graphic Design
Website Hosting
Domain Hosting
Divi Template

About this Offer

This offer is valid for orders during July 2019! You will be able to choose from a large variety of layouts to find the perfect look for your business. The first step will customize your layout for you with your logo, images and content. You will have the very best of WordPress security plugins and integration with Google analytics. This offer does not apply to e-commerce websites. Terms and Conditions Apply.

Website Intro Videos

Entertain and Gain

Website Intro Video

We Make Content Movies

To Engage your Audience

Short 30 Second, 60 Second or 90 Second Video Clips

Pitch your vision Fast and Effectively on your Website Home Page!

Give your Content Life and Motion

Make your Video

We make short, consise and punchy video clips. Tell your audience in a visually engaging way who you are and what you do!

Follow The First Step

Faster Faster Fastest WordPress Websites

About how to make your WordPress Website faster

This article is not presuming to shed any new light on content that is already widely written about and hopefully is common knowledge to most online businesses. However it is always good for one’s own SEO to keep topical, so in this light and to share with The First Step clients I would like to point you all in the direction of testing your website so that you you are informed about whether or not you need to take action.

This being said, you may not know what to do once you have tested the speed of your website but at least you will be armed with the knowledge that you need a faster website, MUCH faster.

There are a few free and excellent tools for testing your website speed.

Listed below a few popular resources.

Run your Website through a speed test tool

Just to see how fast or in most cases how slow it is…

Copy your domain’s url from the address bar of your browser and paste it into the field of the tool of your choice. It is wise to test your site on at least 3 different tools as they all offer different insights and test for different metrix.

To the complete layperson this may seem like another technical advancement that you just can’t deal with but the reality is that you must! Treat your online business like it were a shop and make it expedient for customers to visit, get the information they need, and bring you business.

Having a slow website is like having your shop assistant on a lunch break when your sale starts, leaving the ‘Closed for Lunch, back in 1 Hour’ sign up on the door.

This is equally as counter-productive as having a slow website. Your customers can’t open the pages they want to view in the short window of time they have made available in their busy lives, to get the information or purchase the item they have gone online to source.

If you have found your website to be underper-forming, whether or not you understand the metrix it will be enough for you to glean that there is a problem when you see red warnings and optimization tips and low page scores for you to get the help you need.

Google will rank your site higher for it’s speed than an equally SEO optimized site that is slow to load. So no-longer can you just focus on your content optimization. Now it’s vital to have a fast website.

For services in website speed optimization feel free to inquire at The First Step.

 

GDPR Compliance Services – everyone’s writing about it

GDPR Compliance after it has been unpacked

I have sourced a lot of information out there and have put together my own version of all of it, and will expand on this as I learn more, but in the mean time I have also referenced some very useful articles that clearly explained the compliance to me.

You may be wondering how on earth you can become GDPR compliant or does it really even matter. The more you research the more you will find it is in your own interests to get onboard this ship.

New European Laws that Affect your Website coming into effect 25th May 2018 – a very important read

These new European laws come into effect on 25th of May. The new GDPR compliance laws (General Data Protection Regulation) relate to your privacy policy and affect any website that stores data and information of any European citizen whether or not you reside outside the EU. This is a complicated new law which affects most businesses online. I have sourced many articles but here are some of the clearest and simplest to understand.

GDPR Explainer
General Data Protection Regulation
How to Manage Optin Emails and Signups

GDPR Compliance South Africa

The Good News (No more spam! No more Fake Marketing! Social Media Platforms can nolonger store your data without explicit consent!)

It is unclear how these new laws will be policed but one sure thing is that the aim is to protect people from corporations stealing your information and using it to spam you. But down to the lowest level everyone must comply. You no-longer have permission to market to your clients without their consent or collect their data, even through Google Analytics, without informing them.

The First Steps to Compliance

1. Create/Update your privacy Policy
Update or create a privacy policy on your website which clearly communicates what information you store about your clients. Most sites quietly collect anonymous data through google analytics. If you have an email optin you are collecting data and storing it. Most importantly if you have an e-commerce store you are collecting data but using a 3rd party payment gateway to collect and store credit card details. Any user that signs up to your website is giving you their data. (The third party payment gateways will have their own privacy policy and compliance in place).

2. Terms of Service
There are many useful sites that assist with creating a terms of service in compliance with DGPR. Create a custom link on the home page of your site and clearly state your terms.

3. Re-Permissioning your subscribers
If you are sending out a news letter be sure that every subscriber has granted permission and subscribed through a proper 3rd part service. If you are mailing subscribers who have opted out you are in breach. You need to get your subscriber permission AGAIN for storing their data, sending them information, marketing to them and so much more!

4. Convert your site to SSL
This is a key factor in compliance ESPECIALLY if you have an online shop. All clients of The First Step have access to an SSL certificate through Hetzner but the WordPress platform will require some additional plugins and tweaks to configure this as will as updates of your sitemaps and urls with Google analytics and Google Search Console. This means your website address will have a GREEN PADLOCK next to the address bar and your protocol will be https not http. This secures the pages served on your website and stops 3rd part information from being stolen which in turn further protects the privacy of your clients and users.

The First Step is offering several services to assist you with this transition. This in no way covers every aspect and I am still working to understand all the steps required to be fully compliant.

In most cases the law advises on assigning a compliance officer, however I would imagine that is costly and not necessary for a small business.

Please note that the basics of compliance are covered in this information. If you feel your site is served to European citizens (even those living in your country. Any EU citizens) then please take this seriously and do further home work on the subject of GDPR compliance. (In most cases European citizens are everywhere and google is collecting your website traffic data which in turn means you need to comply.)

The First Step will assist in several steps the most important of which are outlined below.

How do I make my website GDPR Compliant?

The First Step offers a number of key services to facilitate this transition.

Please fill out this GDPR Request Services form and request which services you require:

WordPress training for Corporates

WordPress training for Corporates in Cape Town, South Africa, Worldwide

WordPress training for large or small business can be very useful in empowering you or your staff to better manage your website. The more you understand about writing new content on your site and updating existing content the easier it will be for you to steer your business to online success and to start ranking for the search terms of your related industry.

The First Step can provide you with one-on-one training at your business premise and we offer training in and around Cape Town. If you are based further afield in South Africa Skype training is an excellent way to provide training. Skype has the option of sharing screens which will fast-track the learning process.

The training can be for either beginner or advanced users of WordPress, whether you need assistance in updating products in your online shop or the basics of writing a weekly article or blog post.

Some of the most sophisticated sites are built in WordPress and although WordPress started out as a publishing platform for bloggers and news sites its uses extend to all areas of online websites and their is no area that has not been covered by the WordPress community in providing free plugins and extensions that will turn your WordPress site in any online business you can image.

It has been well noted that Google loves the WordPress platform which conforms to many web standards that assist in Google’s easy indexing of website content.

If you don’t already have a WordPress site and are trying to decide which route to take, if only for the Google Friendly merits of WordPress, this should be your first port of call.

Ideally, if you are an individual, a small business or an online enterprise, WordPress has the flexibility to grow with you and your business which is the cherry on the top. You will never be limited to what you start with. If you started a personal travel blog, you could easily extend into an online shop that sells travel paraphernalia, or a magazine that sells advertising for the travel industry…

With WordPress the sky is the limit, but managing your site is key in harnessing the best of the online optimization and good rankings in Google.

The First Step offers a wealth of training, short courses and website services. You can also book our online course by filling out the https://thefirststep.co.za/wordpress-training-course-enquiry-form/ . We will contact you with proposals for the level of training and time you would need to become proficient in the area of WordPress training you require.

Don’t hesitate to contact us for pricing and information!

WordPress Hacked

How do I fix a hacked site? WordPress….

Did you recently receive an email from your service provider informing you that they have temporarily taken your site down due to security vulnerabilities and a hack?

This is quite a serious situation to be in. Not only is your website taken off-line, but the integrity of your business is compromised by hackers with malicious intent to use your site to farm traffic to their own often unethical websites.

This issue needs to be addressed immediately by someone with a good knowledge of recovering your website from a hack.

The First Step is experienced in fixing WordPress websites that have been hacked and compromised. A number of steps will be taken to clean up the bad content and in some instances this will require removing WordPress Plugins that are vulnerable to hacks and replacing them with new ones.

Once your website is back up we will add security plugins to keep hackers out and your content safe. Essentially you should have your website monitored and constantly updated to keep up with new security releases of your WordPress version and your WordPress plugins.

Having a secure WordPress Website is securing your online business.

Contact The First Step to secure your website against attackers.